What is SEO?
Search Engine Optimization is a process which helps you to optimize your web pages for better performance on search engines.
It helps your website stand out as a favorite for higher ranking, by appearing as a user friendly choice to search engines and to visitors.
It includes the tips and tricks beneficial to increase the rating of websites by a natural and unpaid ("Organic" or "Algorithmic") search results.
Our aim during SEO should be to getting to num one page ranking in search engines. As it is much expected to get 42% of the traffic from the search engines to the websites that are ranked for the first place. When ever a customer searches for a product, it is of great probability that he /she get search engines help and when he clicks for the results on pages one there is a very less chance that he will get dissatisfied and move to the second page.
The traffic estimates for Google first 10 page rankings are 42.3 %- 1, 11.92% -2, 8.44-3, 6.03-4, 4.86-5, 3.99-6, 3.37-7, 2.98-8, 2.83-9, 2.97-10 respectively.
SEO techniques and Overview:
How search engines work and what people search for is what considered under SEO.
However optimizing a website may involve HTML coding and other coding associated with it to increase the relevance to specific keywords and remove any sort of barrier that comes in way of indexing activities of search engine.
Search Engines:
Whenever the term search engine is use it is described as crawler based, human based directories, and hybird search engines (both human based and crawler based). the listing done by all these search engines is in totaly distinctive ways.
However as Google(crawler based) search engine is of great value to SEO and due to its favouritism, near about all clients demand for its ranking.so our pure consentration should be towards its working.
How Google or Crawler Based Search Engines work?
Google has three major components.
1. Spider or Crawler.
2. Index.
3.Search Engine Software or Query Processor.
The function of the spider is to visits webpages on regular basis every month or two, and after reading the contents of the web page follows the links of other sites situated on that sites.
After the page is succesfuly crawled all the information on that site is stored in the giant catalog of google which is known as Index, and the process is called indexing.when ever the website is updated and next time it is spidered is automatically updated in the index.
After indexing comes the role of Search Engine Software which goes through all the indexed pages and then rank these pages acoording to their relevancy and provides results to queries with in fraction of a second.
How a Query is Processed by google?
